Google vs. Bing: Bing Hates Blogs

On January 12, 2010
13

This morning, Chris Brogan wrote on his blog that he's planning to use Bing as his only search engine for 30 days. Day 1 of his little experiment didn't go so well—he found that a search for "Chris Brogan" returned, above his own blog, results for Chris Brown. His response? "Um, no."

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16 Great Online Marketing Twitter Lists

On January 11, 2010
1

Are you new to Twitter and unsure who to follow? Not so new to Twitter but still don't know who to follow? Or maybe you just want to make more connections, find new resources and learn from the best?

Twitter lists are a great way to keep up with the search marketing industry. You can follow a whole swath of thought leaders, hand-picked and pre-approved by those in the know, with one quick click.

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Friday Roundup: Online Marketing Predictions 2010

On January 8, 2010
1

As I flâneured around the blogosphere this week (permit me to verb a French noun derived from a verb), I was overcome by a gadget-induced ennui. Nexus One. The iTablet/iSlate. Blah blah blah. I have nothing to say about these developments. "Will 2010 be the year of the smartphone?" Who cares? Sorry, gadgetheads—not me so much.

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Learn How You Can Improve Your Pay-per-click ROI with Google AdWords' Conversion Optimizer

On January 5, 2010
4

As a long-time PPC manager, one of my biggest pet peeves is automation for the sake of automation. Yes, we’re all looking to save some time and make our processes more efficient. But efficiency will only benefit you if it means you are still getting great results from your pay-per-click campaigns! For a long time I naively avoided bid management tools or anything that “stank” of blind automation.

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Top Search Marketing and Social Media Research Projects of 2009

On December 31, 2009
2

Top search marketing and social media marketing research papers of 2009 In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks. I decided to compile and share a list of my favorite Search and Social Media Marketing Research Projects of 2009.

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Google PageRank Update: December 30, 2009

On December 30, 2009
15

So despite claims of ditching the little green pixel bar, Google has once again updated their Tool Bar PageRank (TBPR) about an hour ago, at 8 p.m. on December 30, 2009. I noticed the change immediately when I was doing a little WordStream brand searching and saw in the SERPs that we'd jumped from a PR5 to a robust PR6. The change literally took place before my eyes. One minute we were PR5, then next search: BOOM! PR6. Totally geeky, I know, but my heart skipped a beat. The actual SEO for Firefox Toolbar has yet to update though.

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Our Blog's Greatest Hits of 2009

On December 30, 2009
2

New Years FireworksSince we launched the WordStream blog earlier this year, what follows is not merely a list of our top posts of the year. These are our greatest hits of all time. (Cue Kanye joke, for nostalgic value – it's so 2009.) So pour yourself a glass of champagne and revisit our top 10 most popular and best loved blog posts ever:

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Monthly Blog Roundup: WordStream's December Highlights

On December 29, 2009
2

Post-ChristmasMy childhood memories of the days after Christmas are bleak and dark: the incredible letdown of all that anticipation, the pressure to actually use the new toys and wear the new clothes as opposed to simply gazing upon them in a shining pile of potentiality. The day after Christmas was no less depressing this year; I spent most of it at the airport in El Paso, waiting in an unmoving line to rebook my flight which was delayed by 8+ hours.

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