Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why?
That’s the day Google decided to drop what, upon first glance, appeared to be a bomb:
“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”
We took a deep dive into our MCC to see exactly how this change played out in Q4. Before we get to that, though, a quick refresher on exactly what changed…