How to Drive Low-Cost Conversions with Contextual Display Ads

On January 29, 2018
2

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven its value.

In this article, I’ll explain how contextual display advertising campaigns work, and provide an example of a real account that has seen amazing benefits from this campaign type.

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Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

On January 25, 2018
0

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Hyperlocal marketing

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

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7 Ways to Get More Likes on Your Instagram Ads

On January 24, 2018
7

So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes!

Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to use Instagram as a marketing platform in the first place.

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How to Use Email Remarketing to Achieve Inbox Domination

On January 23, 2018
0

I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in remarketing campaigns.

email remarketing for gmail ads mobile example 

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Here's How the Google Speed Update Will Impact Your Site (& AdWords Account)

On January 22, 2018
15

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have an organic search presence of any kind—you’re going to want to pay attention.

Now, if that isn’t you, I know what you’re thinking.

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3 Attention-Grabbing Outreach Marketing Techniques

On January 19, 2018
0

Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel.

With this popularity comes much noise. Everyone is using email to reach people of interest. According to a study by Harris Interactive, most people struggle to manage more than 50 emails a day.

In this post, I’m going to show you how to defy those odds.

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How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

On January 18, 2018
5

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why?

That’s the day Google decided to drop what, upon first glance, appeared to be a bomb:

“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”

We took a deep dive into our MCC to see exactly how this change played out in Q4. Before we get to that, though, a quick refresher on exactly what changed…

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The Great PPC Diet: How to Correct Over-Optimization in Paid Search

On January 18, 2018
3

Are your pay-per-click campaigns bigger than they should be? Have they become unbalanced or lost their direction?

It’s a new year, and it’s a better time than ever to cut the fat and shape them up to be the fittest PPC campaigns they can be!

ppc diet

How Can You Over-Optimise a PPC Campaign?

There are two main ways you can over-optimise a PPC campaign, which can end up doing more harm than good:

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The 9 Best Free Social Media Management Tools in 2018

On January 17, 2018
13

With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right?

Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.

best free social media management tools

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