How to Create Buyer Personas That Are Scary Accurate

On September 23, 2015

Making assumptions can be dangerous, and making assumptions about who your ideal customer is can be the kiss of death for your business. Without a crystal-clear idea of who you should be targeting with your marketing messaging – and why – all your efforts could be for naught. This is why creating complex buyer personas for your target audience is so important.

Buyer personas 

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Room Service! 7 Essential Hotel Marketing Strategies

On September 23, 2015
4

When I was thinking of how best to open this post on hotel marketing, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.” I could’ve joked about staying out of Room 217, a tip of the hat to Stephen King’s classic 1977 horror novel The Shining (but definitely not the Stanley Kubrick cinematic adaptation, which while a perfectly good movie, is vastly inferior to King’s novel). I could have talked about the difficulties of running a remote motel while living with a domineering mother. Fortunately for you, I decided against all of them, and chose to get straight to the point.

Hotel marketing AdWords hotel ads

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The 8 Coolest Ad Targeting Features in Marketing Right Now

On September 16, 2015
2

It’s hard to believe that just ten years ago, I was still placing magazine ads in print publications! Banner ads came along and mirrored the function of those print ads, but now we have these incredible new ad formats with way more data and ad targeting options so you can laser-target the exact people you want to hit.

awesome ad targeting features

Today we live in a brave new world of ad targeting, where consumers are practically throwing data at marketers, crying, “Target me! Personalize your offers for me! Give me only what I want and nothing else!”

Here are my 8 favorite ad targeting features right now – the coolest, most exciting options that are going to help you find your absolute best audience and focus your budget only on them.

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The 5 Elements of a Strong Inbound Marketing Strategy

On August 25, 2015
10

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed.

Inbound marketing strategy  

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5 Inspiring Marketing Tips I Learned at #MozCon

On July 24, 2015
4

I’ve been on a conference craze the last few months, traveling to the west coast on three separate occasions (Portland once and Seattle twice), as well as attending two digital marketing conferences in my hometown, Boston. As much as I love Seattle’s mountain-lined backdrop, hipster style seafood, and decoratively brewed lattés, I’m ready to enjoy the rest of my New England summer on the east coast sans six-hour fights.

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18 Sneaky Ways to Build Brand Awareness

On July 10, 2015
35

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?

Brand awareness

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The 18+ Best Marketing Podcasts: Learn With the Pros

On June 10, 2015
5

For the clever marketer looking to optimize time during the car ride commute or while waiting for the bus, podcasts offer a handy solution. Podcasts are great tools for learning and catching up on industry news. Lucky for us, there are some truly stellar digital marketing podcasts out there worth tuning in to. We’re delivering the top marketing podcasts worth filling your ear with.

Here are my top picks for the best marketing podcasts (in no particular order).

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