Why You NEED to Raise Organic CTR’s (And How to Do It)

On May 10, 2016
18

Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.

But if CTR truly does impact Google's organic search rankings, shouldn't we be able to measure it? Yes!

In this post, I’ll share some intriguing data on the relationship between Google CTR and rankings. I’ll also share four tips for making sure your Google click-through rates on the organic SERPs are where they need to be.

organic google ctr

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5 Insane Marketing Stats Unearthed at #PubconAustin

On May 5, 2016
3

Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing giant Jenga on 6th, but most importantly, I was pumped to have the opportunity to listen to and present alongside some of the brightest minds in the digital marketing industry. The crew over at Pubcon always manages to pull together a brilliant group of SEMs and content marketers and this event was no different.

pubcon austin

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11 Ways to Drive Growth with 10X Better Marketing Webinars

On May 3, 2016
1

Need to grow your business fast? Have you considered webinars as part of your marketing strategy?

Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or software at scale.

Of course, webinars are hardly new. Many companies do them and have been for years. But many businesses do webinars incredibly poorly. I'm sure you’ve experienced a terrible webinar first hand – and probably not too long ago.

marketing webinar tips

Don’t let the same thing happen to your business! Webinars CAN be awesome. Here are 11 tips to help you get 10x more output from your webinars and generate tons of leads and sales.

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7 of the Best Value Proposition Examples We’ve Ever Seen

On April 27, 2016
9

Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans, or don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!

 Value proposition examples

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4 Customer Marketing Strategies that Help Keep Our Clients Happy

On April 19, 2016
3

A few years back, WordStream CEO Ralph Folz was having his quarterly review meeting with our VP of Customer Success, Kristen Yerardi. What started off as a normal check-in turned into a huge wake-up call.

“When we looked at the amount of money we spent nurturing prospects to become customers, we were embarrassed that we didn’t spend the same amount, or even remotely close to the same amount, for our current customers,” said Kristen.

There’s really no definitive answer, but sources say that the cost of acquiring a new customer is up to 30 times that of keeping an existing one. And the good old 80/20 rule tells us that 20% of your customers bring you 80% of your revenue.

customer marketing

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5 Tell-Tale Signs That Your Client Is About to Jump Ship

On April 15, 2016
0

Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better with time. Maybe you even denied them, avoiding the subject altogether.

5 tell-tale signs that your client is about to jump ship

Either way, I bet we can agree that, had you identified and dealt with these issues head on, you may have been able to repair the relationship or at least end on better terms.

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Marketing for a Good Cause: 7 Strategies for Nonprofits

On February 9, 2016
4

Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem impossible in a world of bigger, louder, and more financially equipped online advertisers.

Even though the challenges sound momentous, the people in these positions are often super passionate and driven by a cause that feels bigger than themselves.

But it still ain’t easy! In this post, you’ll learn seven digital marketing strategies to help non-profits get noticed in an over-populated digital world, without spending every last marketing penny available.

nonprofit marketing with videos

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25 Ways to Increase Online Sales

On February 3, 2016
19

Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is.

Increase sales online

Fortunately, there are dozens of ways you can make more sales online, many of which you can implement right away. Some of these tips focus on specific strategies you can implement, whereas others are more generalized. In this post, we’ll be looking at 25 such strategies, so whether you sell physical goods or run a service-based business, here are 25 actionable techniques you can use to increase online sales.

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