We wrote a few weeks ago about a Google algorithm update—Zero Search Results—that had the SEO community a bit…rattled. Time, calculation, and unit conversion queries began returning direct answers—without a full SERP beneath them—seemingly overnight. If you wanted to see the full SERP, a “Show all results”...
A great email campaign is one thing, but if it’s conversions you’re after, emails are just the tip of the iceberg. The goal is to get your audience to open your email and click through to take a desired action—such as making a purchase or downloading your ebook.
That means the place where your customers...
Decades ago, when your advertisement converted well, it added dollars to your bottom line. If people called your phone number or mailed in a check after seeing your print ad, it was to purchase your product.
That’s no longer the case.
Today, on the internet, an ad can have a click-through rate of 100%, but not earn your business a cent of revenue. Yet, the advertisement is still...
There’s no doubt that advertising with AdWords is one of the best ways to raise brand awareness and acquire new users – but unfortunately, paid search can be tricky, and if you’re making mistakes, it will cost you.
In this article, I’ll outline five extremely effective paid search strategies that too many advertisers aren’t taking advantage of. Read on and I bet you’ll find a new...
Every advertiser takes immense pride in the ads they write.
After all, writing the perfect PPC ad takes time, creativity, coffee, the occasional beer, and months and months of testing. It’s more than writing a 140-character ad: it’s a monumental and never-ending task.
We know that writing ads is important and challenging, but busy advertisers and business owners know that their...
Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to reveal what makes agencies tick,...
Reports started coming in a couple weeks ago that Google was undertaking a new beta test: replacing the “next” button at the bottom of mobile search results pages in favor of a “more results” button—which, when clicked, would load more results on that same page, as opposed to hopping to a new page. These early rumblings reached a crescendo a few days ago, when, as confirmed by Google’s Danny...
While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads.
That doesn’t mean you need to stay...
You’ve all heard the postulations. Voice search is the new organic search. Voice search will be the death of SEO. Voice search will seize your house, your assets, and set your dog loose to roam the neighborhood. The hoopla is at an all-time high—but how much of what you’re hearing is data-backed? Here at WordStream, we’re all about the facts. And nothing nails down the facts a movement like...
If you run an agency or work at one, you likely know the value of hard work. Agencies are basically small powerhouses trying to do it all for every client. Juggling multiple relationships and delivering quality results simultaneously can be challenging to say the least. 98 Buck Social founder and CEO Chris Heuwetter knows this all too well.
98 Buck Social is a startup marketing agency...
For business-to-business companies, webinars play a huge part in the buyer’s journey.
Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.
Whether you use webinars to explain more about...
If you’re based--or advertise to customers--in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Since Facebook is one of the world’s most popular advertising platforms, they felt it necessary to put together a release regarding how advertisers...
Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start talking about themselves?
That’s a little what ambush marketing is like.
Image via Japanese Olympic Committee
Today we’...
There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time.
In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so...
Ding dong: Bing sidebar ads are no more.
According to a blog post Bing published earlier this week, extensive SERP layout testing has revealed that results pages excluding sidebar text ads resulted in more clicks for advertisers. In response to this...
