Linkbait Formulas: X Things You Can Learn About Y from Z

On September 11, 2009

Following in the footsteps of Ken's very popular post on title tag formulas, I've noticed that search marketing and social media marketing gurus (AKA bloggers) love to write linkbait in the form of "X Things You Can Learn About Y from Z." You can do it too—plug some numbers and concepts into the formula and the post practically writes itself! For best results, follow this handy guide:

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Top SEO College Websites 2009

On September 1, 2009

The Top SEO College Websites ride the cool bus

In honor of "Back to School," I thought it would be fun to do some SEO sleuthing and determine which colleges are doing the best job at optimizing their websites for organic search.

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Know Thy Audience: The Importance of Targeted Marketing

On August 28, 2009

Don't Market for the Sake of Marketing

Socialnomics' Erik Qualman is becoming something of a favorite around here for Friday roundups—I can't help it if he posts the most interesting stuff! This week, he offers some free marketing advice to Boeing, whose ongoing advertising campaign as a sponsor for Meet the Press makes it, Qualman says, a poster child for old-school marketing. He points out some of the mistakes they're making, not the least of which is poor consideration of audience:

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10 Free SEO Tools We Use Every Day

On August 26, 2009

I thought I'd take the time to share some of the 10 free SEO tools we use every day in our SEO efforts. Since all of these tools are vital to our SEO, I'm uber-grateful for their existence, and even more thankful that they're FREE. And seeing that these SEO tools are in fact free, the least I can do is pay-it-forward, promote them and pass along some link love.

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