Pimp Your PPC Ad: 5 Lessons from Lackluster Text Ads

On October 13, 2009

Remember MTV's Pimp Your Ride? Well today I'm going to pimp your PPC ad. Roll in with your Chevy Cavalier and I'll send you home with a Cadillac. Of pay-per-click ads.

OK, these advertisers didn't ask me to revamp their ads, but I'm doing it anyway (for free!) and I think we'll all learn some valuable PPC ad writing lessons in the process.

Lesson #1: You have limited space. Don't waste it.

Below are the first-page sponsored links for a search on "web design firms."

Web Design Firm PPC Ads

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Seth Godin Is Wrong (Except When He's Right)

On October 9, 2009

Disagreeing with Seth Godin is basically a cliché now, but I'm going to do it anyway—or quibble with him, at least. I like this chart on Seth's blog (who doesn't like charts?) that plots some broad cultural phenomena against two axes, the sophisticated/tacky axis and the techie/tech-phobic axis. The challenge, he says,

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Drupal vs Wordpress: The CMS Showdown

On October 7, 2009

Drupal and Wordpress are two of the most popular, open source content management systems (CMS). Many websites and blogs run either Wordpress of Drupal chiefly because they are flexible platforms with large user support communities, and they're free. I use both Drupal and Wordpress in my day-to-day activities: WordStream runs on Drupal, while my personal websites and blogs run on Wordpress. So I have a pretty good handle on the advantages and disadvantages of both CMS platforms.

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Monthly Blog Roundup: WordStream's September Highlights

On September 30, 2009

Believe it or not, September is over. The aisles of your local CVS are probably already clogged with Halloween candy and plastic pumpkins, if not Xmas decorations. Damn you, time's winged chariot!September happy kid

Point being, it's time for a monthly roundup of highlights from the WordStream blog. In case you missed them the first time:

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