It’s that time of year again, Inbounders!
Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle Obama and WWE star John Cena.
While you might already have your week planned, we figured it couldn’t hurt to pull together a short list of paid search and social themed sessions. Oh, and don’t forget to stop by the WordStream booth and say hello between sessions (more on that at the end of the post)!
#1: Data-Driven Remarketing: 3 Funnel Flipping Insights for Targeting Your Personas
Michael Bartholow is slated to deliver the only AdWords-centric session at Inbound, and it’s a must-attend.
Getting prospects to click your ads once is hard enough; this makes remarketing part art part science, but 100% necessary if you want to maximize the value of AdWords. Michael will walk you through how to create custom audiences that target your site visitors with key messaging. Strategies for CVR-optimization through remarketing will include Customer Match, Custom Audience Segments and RLSA.
They’re calling this one a high-level session, so have your pen and paper ready.
#2: How to Win at B2B Facebook Marketing
B2B Facebook marketing looks to be a tough nut to crack. Even if you’re skilled in the ways of audience creation, organic presence, and advertising, it can still take a lot of work to convince clients that Facebook is a viable advertising channel. Michael Hard, owner of Aquaspresso, will present “a step by step approach on how all B2B can start using Facebook effectively to generate leads and sales for their business.”
Whether you’re in-house or work at an agency, this could be a great way to pick up tips on selling your boss or client on a new strategy (note that there will be an encore of this session: there’s no excuse not to check it out).
#3: The Top 10 Facebook and Twitter Content Promotion Hacks of 2017
The man needs no introduction.
Larry will present 10 ways you can amplify your reach on Facebook without spending an arm and a leg. With a combination of ingenious audience-creation insights and content promotion tactics, he’ll help your SMB or agency ball on a budget.
The best part? Every hack makes use of some feature added to Facebook within the last year. Expect actionable advice and unicorns for days (this one’s got an encore scheduled as well)
#4: What I've Learned About Paid Ads from Spending Millions on Facebook
While you might not have millions to spend of Facebook advertising, you can learn a ton from the folks who can. Take advantage of this opportunity to hear from a veteran who has spent more than $50 million on behalf of Inbound’s organizer, HubSpot.
Paid Acquisition manager Rex Gleb will dish on what’s worked (and, more importantly, what hasn’t), arming attendees with enough knowledge to leave his session ready to make the world’s most popular social network sing.
#5: Get More Leads from Content with Facebook Lead Ads
Facebook’s Louis Moynihan and HubSpot’s Lars Osterberg will be speaking about something near and dear to my heart: Facebook lead ads.
While it seems the primary focus of this breakout session will be to highlight HubSpot’s new-ish Facebook integration, it won’t hurt to hear about lead ads straight from the horse’s mouth. If you're struggling to increase lead quality and improve ROI with Facebook ads, this session is for you.
Where to Find WordStream at Inbound
If you’re looking to improves your AdWords account, get started with Facebook ads, or simply say hello, just look for the WordStream logo near the center lounge.
A small army of WordStreamers wearing great shirts will be at booth S22 ready and waiting to share insights talk PPC.
And if you’re looking for something to do in the Seaport after your first full day at Inbound…
Tuesday Happy Hour at Papagayo
Love networking with fellow marketers and sipping margaritas? Let us buy you a drink.