40 Essential Social Media Marketing Statistics for 2018


As we look ahead to 2018, let's take a dive into the world of social media stats. Keep these 2018 social media statistics in mind as you create your social media plan this year!


Social Media Demographic Statistics

1. 75% of male internet users are on Facebook as well as 83% of female internet users.

2. According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent) and Facebook (14 percent).

3. Female internet users are more likely to use Instagram than men, at 38% vs. 26%.

4. 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.

5. 81% of millennials check Twitter at least once per day.

6. 91% of Social Media Users Are Accessing Social Channels Via Mobile Devices from CoSchedule.

7. 22% of the world’s total population uses Facebook.

Social Media Statistics

8. LinkedIn boasts more than 530 millions user profiles.

9. On any given day, Snapchat reaches 41% of 18 to 34-year-olds in the US.

10. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Social Media Usage Statistics

Facebook marketing statistics


1. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, (not just internet users) 68% of U.S. adults (you know, your customers) use it. What are you waiting for? Start advertising on Facebook already!

2. Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively.

3. Per Statista, in the last quarter of 2017, 1.37 billion active users visited Facebook on a daily basis. Overall, daily active users accounted for 66 percent of monthly active users. (Check out 75 fascinating stats about Facebook here.)

4. The average LinkedIn user spends 17 minutes on the site per month.

5. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.

6. Almost 80% of time spent on social media platforms happens on mobile.

Most popular twitter users

7. Katy Perry has the most worldwide twitter followers, at 94.65 million.

8. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second.

9. Just 10 thousand YouTube videos have generated more than 1 billion views.

10. More than half of all YouTube views are on mobile devices.

Social Media Business Statistics

1. Instagram earns $595 million in mobile ad revenue per year, a rapidly increasing number.

2. Despite news of layoffs and executives leaving the company, Twitter’s revenue is up 8% YOY

3. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved.

4. Over 50 million businesses use Facebook Business Pages.

5. 2 million business use to Facebook for advertising.

6. Per Forbes, Facebook reported 47% growth in revenue to about $17.4 billion in the first half of 2017 over the same period last year.

7. 93% of Pinterest users use the platform to plan or make purchases.

8. 39% of LinkedIn users pay for monthly premium accounts.

9. Pinterest drives 25% of all retail website referral traffic.

10. More than 56% of online adults use more than one social media platform.

11. Per Forbes, Facebook mobile ads account for 87% of advertising revenues and stood at $8 billion in Q2 of 2017.

Reciprocity of Social Platforms

Social Media Content Statistics

1. Tweets with images receive 18% more clicks than tweets without images.

2. 100 million food and 146 fashion boards exist on Pinterest.

3. On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.

4. There are about 81 million fake Facebook accounts and about 5% of twitter accounts are bogus.

5. 100 million hours of video content are watched on Facebook daily.

6. More than 1 million LinkedIn users have published long-form content, with 160,000 long-form posts being published weekly.  and over 19.7 million SlideShare presentations have been uploaded to the platform. 

7. 88% of businesses with more than 100 employees use twitter for marketing purposes.

8. The user-submitted YouTube video with the most views is “Charlie bit my finger” with over 845 million views.

9. Pizza is the most widely instagrammed food, directly ahead of steak and sushi.

10. Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.

Check out this very cool infographic from Red Website Design! Excited to see these statistics in an infographic. 

Marketing Strategy Infographic

Our prediction for 2018? Messaging apps!

 Messaging Apps 2017

29% of smartphone users utilize general messaging apps, like Whatsapp, Viber, or Kik. As Facebook continues to test new methods for advertising through messenger, and customers demand a higher level of customer service, we predict that more brands will look to utilize messaging ads and applications in the year to come. Stay tuned…

Check out more key, strategy-changing marketing stats for 2018.

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Jan 09, 2017

very nice post thanks for sharing.......

Jan 09, 2017

it is great content and ranks.

Jan 09, 2017

it is very useful content

Krishna Kanth
Jan 10, 2017

Interesting Article about social media Statistics..As internet is growing, usage of social media is growing rapidly and the branding for the business through online is also growing. So, most businesses are using Social media for their business to build brand awareness and grow their business.

Mar 01, 2017

You're so awesome! I don't think I've truly read through something like
this before. So wonderful to discover another person with some
original thoughts on this subject matter. Really..
thank you for starting this up. This web site is one thing that's needed on the internet, someone with
a bit of originality!

Jan 18, 2017

Very interesting - thank you :)

Jan 19, 2017

It would be useful to know the source of all this data.

Shiju Alex
Jan 20, 2017

Great info and nice infographics.

By the way did you mean to say 2017 in the text "Our prediction for 2107?"

Yodda Guy
Jan 20, 2017

This Is a great article and most of these tools are used but forgotten, thanks for refreshing my memory.

Jan 23, 2017

Great info and amazing infographics

Shara Jones
Mar 07, 2017

Good Day Mary! Excellent post! Thank you for sharing this. It’s really more helpful and essential for many people. Actually it’s a good explanation about Social Media Marketing. Once again it's a great info.

Sophie Brown
Mar 14, 2017

Excellent post! Thank you for sharing this. It is really helpful for us. This statistics is showing that how rapidly the usage of social media is increasing day by day.

Aug 10, 2017

If you are going for finest contents like me, just visit this web site daily for the reason that
it offers quality contents, thanks

Apr 13, 2017

Well this is awkward. Seems you've confused the icon for the social network called "Path" for the Pinterest icon...

Thanks for all the great numbers.

Jun 02, 2017

I would like to write a post on social media on my website. May I use your infographic on my post? I will link it to this post (on your website).

Elisa Gabbert
Jun 06, 2017

Of course, just please do link back, thanks!

Jul 03, 2017

Excellent compendium, nice to see which sites actually break out by certain younger demographics (though no surprise there)

Sep 19, 2017

Great insights into social media

John Bishop
Feb 05, 2018

This is amazing information that will help my and my business. We're always trying to convince customers of their ROI, and these statistics and insights are just what we needed.

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