5 Creative Ways to Find Things to Write About

On March 16, 2018

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).

What we should be scared of is running out of stuff to write about.

Find things to write about, writers block concept, struggling to think of ideas

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7 Direct Response Marketing Techniques to Drive Action NOW

On March 14, 2018

When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.

If that’s your idea of advertising, as a small business, it can be a bit overwhelming.

Instead of trying to take the giants head-on, you need a different approach. You need to create marketing that drives action today.

direct response marketing

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5 Marketing Techniques to Boost Ecommerce Retention

On March 13, 2018

Fostering loyal customers can boost your bottom line without spending more on acquisition. Indeed, according to Bain & Co., increasing customer retention by just 5% can boost profits by up to 95%!

The question is, how do you keep your current customers happy to keep them retained, turning one-time customers into repeat buyers?

In this article, we’ll outline five of the most effective retention methods to apply to your ecommerce business this year.

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Which Google Shopping Campaign Structure Strategy Works Best?

On March 12, 2018

Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products into one Ad Group in one campaign, use product group splits to divide up your products, or create multiple campaigns and multiple Ad Groups in each campaign?

Ultimately, there is no right or wrong answer, as long as you’re achieving your revenue and return on investment targets (ROI) and can efficiently spend your time managing your campaigns.

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Inactive AdWords Accounts Are About to Go Bye-Bye

On March 8, 2018

“Is it true that if you don’t use it you lose it?”

Google: Yeah.

Starting Monday, March 26th, inactive AdWords accounts—defined by Google as those that have not spent any money at all in the past 15 months—will be “cancelled.”

Here’s what we know…

“Why Is Google Killing My AdWords Account?”

Because you didn’t use it!

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