A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.
“WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still...no conversion.”
Sound familiar? Marketers everywhere work tirelessly to optimize their landing pages, hoping for high conversion rates. They employ A/B tests, switch up button colors, and play with page length. But are they paying enough attention to what’s actually written on the page?