11 Examples of Great Customer Testimonial Pages

On July 19, 2017
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As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands.

While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.

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Best New Online Advertising Features of 2017 (So Far)

On July 17, 2017
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2017 is half in the bag!

The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened.

While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, across platforms, that can make an impact on your digital marketing strategy.

new online advertising features adwords 2017 

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6 Free Resources for Industry-Specific Marketing Benchmarks

On July 12, 2017
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Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?”

While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provide data for your specific vertical.

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The Top 25 Costliest Keywords in South Africa

On July 7, 2017
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As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive Keywords post from 2011 (“Insurance keywords at only $25 per click? Those were the days!”)

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7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

On July 6, 2017
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There’s perhaps no industry for which Instagram is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.

Much of the below content is derived from a new social project I’ve taken on at Tapestry Restaurant in Boston. I’ll show you some of the strategies we use, and some of the results we’ve achieved thus far.

Restaurant owners: here’s how to get more followers and drive hungry people through the door.

Restaurant Instagram Hacks

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