Complete Beginner’s Guide to Account-Based Marketing (ABM)

On November 10, 2017
0

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to account-based marketing. In 2015, only 20% of companies had AMB programs in place.

Read More

Ultimate Guide to Dominating Black Friday PPC in 2017

On November 8, 2017
3

Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong ad, the wrong bid, the wrong settings can ruin the day (and possibly even the year!) for you. Even if you choose not to participate in Black Friday, you can risk burning through your budget with nothing to show for it.

black friday ppc 2017

In this post, I’m letting the tips flow.

Read More

Bing Ads Benchmarks for YOUR Industry

On November 6, 2017
1

It’s a shame that many advertisers overlook Bing. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow and now, according to ComScore, Bing and its partners make up a combined 35.6% of the US desktop search market!

Bing Ads has a few unique advantages to Google AdWords that dedicated SEMs can take advantage of. Additionally, just like on AdWords, performance can differ across different industries on Bing – making it extra lucrative for certain advertisers.

average ctr on bing

Read More

3 Underrated Metrics That Will Improve Your PPC Performance

On November 2, 2017
3

As Socrates almost said: an unmeasured campaign isn’t worth launching. If you don’t have concrete goals and KPIs for your campaign (relating to profitability), then it’s certainly going to be a dead loss.

Not all metrics are created equal. While clicks and sessions might bring a smile to your face, they don’t make you money. They’re vanity metrics. Instead, it’s crucial to capture the metrics that will enable you to drive engagement, optimize your campaigns and scale.

Read More

Pages

WordStream Awards: