The Complete Guide to Advertising on Instagram

On November 20, 2017
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Today Instagram has 800 million active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Just check out the graph below.

instagram advertising stats

But with so many active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out?

This is where Instagram advertising comes into play.

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7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

On July 6, 2017
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There’s perhaps no industry for which Instagram is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.

Much of the below content is derived from a new social project I’ve taken on at Tapestry Restaurant in Boston. I’ll show you some of the strategies we use, and some of the results we’ve achieved thus far.

Restaurant owners: here’s how to get more followers and drive hungry people through the door.

Restaurant Instagram Hacks

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Our Best Tweets Ever (And How to Replicate Them)

On June 22, 2017
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At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with.

First, let me tell you: it’s been hard. We post and tweet a LOT. We have a lot to share, what can I say? And obviously social media is part of our overarching marketing efforts, so we want to make sure that not only are we giving our followers what they want to see, we’re also accurately representing WordStream as a company.

Best Tweets and How to Replicate Them

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How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

On June 5, 2017
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Instagram Ad Statitics

“Since 2015, you can use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram,” Masek added.

As a result, Patrick Havey, social media manager at digital marketing agency Passion Digital, said it can be tempting to treat Instagram ads the same as Facebook ads.

“However, despite both now copying each other’s features – The Great Storification, anyone? – users still engage with the platforms in different ways,” he said.

And therein lie some opportunities for savvy marketers.

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13 of the Best Instagram Ads We’ve Ever Seen

On May 22, 2017
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As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.

Instagram Ads

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How to Use Instagram Giveaways to Grow Your Following

On May 11, 2017
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People love free stuff.

It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on coffee at the local supermarket or the chance to win a year’s supply of free oil changes.

 Instagram giveaways

Marketers don’t tend to like using words such as “manipulate” to describe what they do, but when it comes to pushing your audience’s buttons, manipulating – sorry, leveraging – people’s desire to get something for nothing is one of the most powerful techniques at your disposal.

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Snap Inc. Opens Advertising Opportunities to SMBs

On May 8, 2017
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Starting in June, Snap Inc., the parent company of the popular mobile app Snapchat, will begin offering advertisers a suite of self-service advertising tools.

For the past few years, Snap ads have been available to big brands through large media buys accompanied by a Snapchat sales rep, or third-party software providers that plug into Snapchat’s advertising API. To invest, your company had to fork over hundreds of thousands of dollars on custom campaigns, often executed and run by third parties.

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