5 Can’t-Miss Sessions at #INBOUND17

On September 22, 2017
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It’s that time of year again, Inbounders!

Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle Obama and WWE star John Cena.

inbound 2017 wordstream sponsor 

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How Much Are Mobile Brand Searches Really Worth? (Data)

On September 12, 2017
2

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” them in PPC. So who really cares about branded searches?

But as I did more work in SEO and PPC with companies of varying shapes and sizes, I quickly learned that for many sites branded searches make up a majority of their organic and paid traffic. Beyond that, for very large brands that traffic can be worth millions and millions of dollars.

top brands using google adwords

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13 Super-Effective Ways to Use Behavioral Segmentation

On August 28, 2017
1

Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms.

behavioral targeting

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The Indispensable Welcome Email and How to Get It Right

On August 18, 2017
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The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. In fact, we've found that welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. That's powerful stuff.

welcome email stats

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Email Marketing vs. Social Media Ads for Sales & Promotions

On August 3, 2017
5

When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact.

Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is that both of these tactics provide uniquely valuable benefits that can help you reach your promotion goals.

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6 Free Resources for Industry-Specific Marketing Benchmarks

On July 12, 2017
6

Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?”

While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provide data for your specific vertical.

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7 Powerfully Effective Ways to Market a Product

On April 6, 2017
3

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share.

Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position.

Figure out the company yet?

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