23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work

On April 17, 2017
6

There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas.

 Content marketing stats

Case in point, content marketing. Despite being a reliable, proven way to drive traffic to your site and increase leads and sales, some people just can’t help but talk smack about content. It’s too hard, it doesn’t work, there’s no point – all favored arguments of the content marketing naysayer.

Shame they’re all false.

Read More

How to Write a Case Study Prospects Actually Want to Read

On April 3, 2017
3

The case study has long been a staple of marketing departments everywhere.

However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.

 How to write a case study

In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read. We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.

Read More

7 Traits That REALLY Define High-Quality Content

On March 15, 2017
2

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).

donkeys vs unicorns

Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise.

But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you're creating quality content, right? So ... why are most of your content still failing?

Read More

4 Super-Effective Content Syndication Strategies for Bloggers

On February 16, 2017
5

Syndicated content sometimes gets a really bad rap in our industry.

content marketing syndication

Well, I've got a confession to make. I love content syndication, and I cannot lie.

You should, too – and here's why.

First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

Read More

18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium

On December 15, 2016
0

For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its limitations – most notably, the platform’s trademark brevity. Twitter is perfect for catching up with the latest news from the ever-changing world of digital marketing, but when you’re craving content with a little more substance, where do you go?

Medium.

 Best marketers on Medium

Read More

The Seriously Comprehensive Guide to B2B Content Marketing

On December 1, 2016
2

I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to market segmentation and content amplification.

Unfortunately for newcomers, most of this content is absolutely terrible.

 B2B content marketing

B2B content marketing, or business-to-business content marketing, can be very challenging, and it’s only going to become more so in the coming years (if such a thing were possible).

Read More

Making the Case for Controversial Marketing: 5 Questions to Answer

On October 6, 2016
4

“Eh, I don’t like the sound of that.”

If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the value of inbound marketing: Not only is it one of the most cost effective marketing strategies, but it can also generate high levels of awareness and drive conversions – particularly through something viral.

controversial content marketing

Read More

SEO Lensing: How to Climb the SERPs with Content Consolidation

On September 8, 2016
4

Just because it’s not easy to dominate search, doesn’t mean there aren’t some low-hanging SEO fruit that will help you pick up any conversions you’re currently missing out on.

seo lensing technique

While aspects of this strategy have been referred to by a number names, such as PageRank sculpting, I call this strategy SEO lensing because it takes diffuse traffic and focuses it into a beam, like a magnifying lens.

Read More

5 Smart Reasons to Create Content Outside Your Niche

On September 8, 2016
2

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

Yet, a day will eventually come when you've exhausted your niche. You'll realize that you have finally worked "until you no longer have to introduce yourself," as the great anonymous once put it so eloquently.

Create content outside your niche

Read More

Content Amplification: The Tools & Strategies You Need to Drive Growth

On August 31, 2016
1

You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and breathe a ragged sigh of relief. It is done. You have breathed life into the world (kinda) and unleashed your labors upon the internet (sorta, I guess).

Content amplification

Except nobody reads your post. The social share count hovers just a little above zero, like a vulture hungrily eyeing its prey, waiting patiently for it to die. What kind of cruel god could allow such a tragedy to unfold? What went wrong? What unseen, malevolent hand caused your post to fail?

You didn’t amplify your content.

Read More

Pages

WordStream Awards: