9 Tips for Writing Great Headlines in 2017

On May 17, 2017
5

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)

tips for writing great headlines 2017

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10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

On March 16, 2017
3

You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs.

Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them through the formidable couch-bound inertia that keeps people from making any changes at all.

free writing resources

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Why Old-School Ads Still Totally Work (And How to Imitate Them)

On February 22, 2017
0

Every day we scour the interwebs for new tips to implement or new hacks to exploit.

But here’s the thing. The same patterns that result in higher Quality Scores, generate traffic or get you more paying customers are anything but new.

Here’s why your ads on AdWords and Facebook should incorporate the same principles and formulas and techniques (like AIDA and PAS) that ads have been using for the last century to increase results.

old school ad techniques

Oooooooold school

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4 Simple but Powerful Tactics for Writing Compelling Ad Copy

On January 12, 2017
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If you want to grow your business online, what is the one thing you need the most?

Traffic.

And for most businesses, the fastest way to get more traffic is through advertising.

Digital advertising is a game of inches. Small changes in your ad response rates can trigger massive improvements in your profitability. When you’re paying Google and Facebook tens of dollars for a single click, it’s crucial that you write ad copy that can push and persuade people.

advertising copywriting

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Our 8 Best Ad Copywriting Tips EVER!

On March 14, 2016
21

Digital marketing and PPC move incredibly quickly. However, for all the technological innovations and new features we see on a regular basis, there’s one element that remains crucially important regardless of changes in the platforms, tools, and technology – writing ad copy.

Best PPC ad copywriting advice ever

It doesn’t matter how many of AdWords’ bells and whistles you’re currently using – if your ad copy sucks, you’re not going to see the return you hoped for. Fortunately, the PPC experts here at WordStream know a thing or two about how to write badass ad copy, and in today’s post, we’ll be sharing our best ad copywriting advice ever.

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How to Edit Your Own Work: A Self-Editing Checklist

On February 12, 2016
5

One of the first things you learn when you start blogging professionally is the value of a good editor. Far from someone to catch mere typos, a good editor is a teacher, a mentor, a partner in crime; the Obi-Wan to your Luke Skywalker, the Pat Morita to your Ralph Macchio, the Batman to your Robin. But what if you don’t have an editor?

How to edit your own writing a self-editing checklist

When I first started writing for a living more than 10 years ago, I didn’t have an editor. As such, I had to learn how to effectively edit my own work.

In this post, I’ll show you how you can do the same.

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10 Advertising Mistakes That Will Destroy Your Credibility

On February 8, 2016
6

title image - advertising mistakes
When it comes to paid search, advertisers only have one tiny snippet of copy—130 characters, to be exact—to win over new customers. You’re under tremendous pressure to create ads that are both engaging and informative, include a clear call to action, and stand out against competitors’ ads. Unfortunately, one sloppy grammatical misstep can counteract all your hard work and destroy your credibility. And if you violate AdWords policies, your ad will never even get approved.

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