Blog List

Best New Online Advertising Features of 2017 (So Far)

On July 17, 2017
2

2017 is half in the bag!

The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened.

While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, it seemed high time to touch on ALL the newest features, across platforms, that can make an impact on your digital marketing strategy.

new online advertising features adwords 2017 

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The 25 Most Expensive Keywords in Australia

On July 3, 2017
4

australia's most expensive adwords keywords

Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite?

(I had to get that out of the way. I’m sorry. Please don’t leave.)

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35 Face-Melting Email Marketing Stats for 2017

On June 29, 2017
2

Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. 

There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on?

(This is the part where you say, “No, man. That’s quite enough. Turn down that racket and get to the stats already.”)

35 email marketing statistics for 2017 

To help guide your email strategy, we’ve compiled a comprehensive list of useful email marketing statistics.

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5 Insurance Marketing Tactics that Drive Quality Leads

On June 20, 2017
1

“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.

In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the insurance industry — are very real.  

This frustrates your clients (especially the yellers) which in turn frustrates you. It’s all very dramatic.

Insurance Marketing Tactics

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We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

On June 6, 2017
16

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

But one thing we had never looked at before was the ad text itself. Obviously, all of us folks on the content team are obsessed with words. So we got to thinking: What are the actual WORDS that go into really great, super-high-CTR ads in AdWords? And while we’re at it, what about stuff like numbers and punctuation marks? What are the best CTA’s?

best ads adwords guide header image

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11 Changes & New Features Coming to AdWords: What You Need to Know

On May 23, 2017
5

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.

Today, our own Mark Irvine was live in person at Google's Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we've got a roundup of all the updates right here.

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4 Free Resources to Inspire Better Ad Creative

On May 10, 2017
3

A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and optimize bids. When I freelance, I am biz. dev. guy, creative talent, accountant, or debt collector depending on the day of the week.

My point is this: the tired adage about small business owners and hats might be played out, but it’s completely true.

ad creative inspiration 

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