Blog List

The 10 Best Facebook Advertising Features Right Now

On April 18, 2017
4

Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its perks.

Engaging ad formats. An unrivaled suite of targeting options. Enough campaign types to help you achieve virtually any marketing objective.

They all add up to one thing: massive advertising opportunity for businesses of all sizes.

 top ten facebook advertising features

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11 Ways to Turn Prospects into Customers

On April 4, 2017
8

11 ways to turn prospects into customers using adwords and facebook

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line.

Sometimes (most of the time) people just aren’t ready to convert, to purchase your product or become a bona fide lead, after your first interactions. Depending on your industry, it could take minutes or months to close a prospect. In that time, there’s very little you can do to stop a prospect from being swayed by your competition. That very little is called nurture.

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Pulling Ads from Google: Smart Move or PR Stunt?

On March 31, 2017
2

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example; they “just pulled all ads from Google and YouTube.”

removing ads from gdn and youtube

While this creates the illusion that these brands are doing “the right thing,” it’s little more than an ill-informed, feel-good PR stunt.

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ETA (and More) Coming to Dynamic Search Ads

On March 28, 2017
0

Still mourning Exact Match Keywords?

Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits.

While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alteration to DSA, all of which could have a profound impact on your account performance.

dynamic search ad expanded text ad creation adwords 

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The Real Effect of Running a Facebook Ad Campaign in 5 Charts

On March 28, 2017
5

When we launched the Facebook Opportunity Calculator last summer, we knew two things:

  1. That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months).
  2. That organic reach on Facebook is dwindling.

What we didn’t know is exactly how much running Facebook ads can do for your business page. We dug into the data from our calculator to see what the real relationship between organic Facebook marketing and paid Facebook advertising is.

facebook organic metrics total page fans 

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How to Use Google AdWords [Infographic]

On March 20, 2017
2

how to use google adwords

In a way, AdWords is a lot like college.

You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If you study and learn and adapt and grow, you come out the other end successful – in college, this means a degree; in AdWords, it means obliterating your KPIs and your business goals.

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GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them

On March 7, 2017
6

They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to launch your Facebook ads’ click-through-rates higher than a Boulder-based astrophysicist.

While the majority of your GIF-usage to this point has likely consisted of emotive responses that simply couldn’t be expressed through words…

 using GIFs on social media

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How to Build a PPC Offering at Your Digital Marketing Agency

On February 27, 2017
6

Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday.

building a ppc offering for your digital marketing agency

Now, there are infinite possibilities when it comes to designing, launching, and managing a PPC offering for your digital marketing agency. On one hand this is fantastic: you can tailor your offering to best fit your existing skills and the needs of your clients. On the other, you’ve probably got a thousand questions...

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