Blog List

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

On May 5, 2017
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No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it.

lead validation data

Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about their customers and potential customers. Or rather, they can, but not all of them do.

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7 Powerfully Effective, Non-Obvious Ways to Market a Product

On April 6, 2017
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Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share.

Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position.

Figure out the company yet?

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The 15 Best Instagram Marketing Campaigns of 2017

On March 24, 2017
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Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.

As a business, it can be tough to keep up with these trends and tools. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration.

Best Instagram marketing campaigns Adidas Snoop Dogg

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How to Optimize Shopping Campaigns for Every Level of Intent

On March 23, 2017
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Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.By combining multiple shopping campaigns with strategically placed negative keyword lists, you can separate out the best, average and worst traffic to significantly raise sales without compromising on profitability.

In this article, I’ll show you how to do it.

seasonal shopping campaigns

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64 Affordable Small Business Marketing Tools

On March 17, 2017
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Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

The good news is that there are plenty of affordable and effective tools out there to help you optimize your marketing efforts and compete with the big guys.

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10 Tips to Nail Your Food & Restaurant Advertising

On March 3, 2017
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In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be viewed. In a saturated environment such as the food and restaurant industry, new names often get lost in the sea of competition. If you fail to impress, your hard work in creating your restaurant ad will go to waste.

Food and restaurant advertising tips

Laid the groundwork for your next food ad campaign yet?

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7 Little-Known, Research-Backed Lead Generation Ideas

On March 1, 2017
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What tactics, strategies, and techniques can you use to generate more leads for your business?

One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of a “fear of missing out” (FOMO) marketing approach. FOMO is powerful indeed. So are urgency, scarcity, exclusivity, surprise, and social proof.

lead generation ideas

While these tactics work, many other online lead generation approaches work too.

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