Blog List

10 Highly Effective B2B Link Building Tactics

On June 21, 2017
2

Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting.

There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy. In fact we used to have a role here specifically for writing guest posts (8 a week if you can believe it). That’s how much we believe in it.

There are a lot of ways to get backlinks, and some require more work than others.

b2b link building tactics

Read More

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

On June 5, 2017
4

Instagram Ad Statitics

“Since 2015, you can use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram,” Masek added.

As a result, Patrick Havey, social media manager at digital marketing agency Passion Digital, said it can be tempting to treat Instagram ads the same as Facebook ads.

“However, despite both now copying each other’s features – The Great Storification, anyone? – users still engage with the platforms in different ways,” he said.

And therein lie some opportunities for savvy marketers.

Read More

What We Learned About Lead Validation by Analyzing 373K Site Inquiries

On May 5, 2017
2

No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it.

lead validation data

Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about their customers and potential customers. Or rather, they can, but not all of them do.

Read More

7 Powerfully Effective, Non-Obvious Ways to Market a Product

On April 6, 2017
3

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share.

Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position.

Figure out the company yet?

Read More

The 15 Best Instagram Marketing Campaigns of 2017

On March 24, 2017
9

Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.

As a business, it can be tough to keep up with these trends and tools. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration.

Best Instagram marketing campaigns Adidas Snoop Dogg

Read More

How to Optimize Shopping Campaigns for Every Level of Intent

On March 23, 2017
8

Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the purchase path?

Implementing different bids for different user intents can help you get the most out of your paid shopping campaigns.By combining multiple shopping campaigns with strategically placed negative keyword lists, you can separate out the best, average and worst traffic to significantly raise sales without compromising on profitability.

In this article, I’ll show you how to do it.

seasonal shopping campaigns

Read More

64 Affordable Small Business Marketing Tools

On March 17, 2017
10

Keeping all of your marketing ducks in a row is no easy feat for a small business owner. You most likely run a tight ship and don’t have the personnel or budget resources to shell out for countless expensive marketing tools.

The good news is that there are plenty of affordable and effective tools out there to help you optimize your marketing efforts and compete with the big guys.

Read More

Pages