Blog List

8 Popular Landing Page Designs: Which Types Work Best?

On September 21, 2017
0

Landing page designs Mayweather McGregor fight

Designers and marketers are always debating what types of landing pages work best. Minimalist design? How much copy? Long-form or short-form? What about video vs. static? Well, why not square landing page designs off in a series of fights?

So check out eight popular landing page design types, their pros and cons, how they compare, and what might happen if they duked it out in a ring.

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The Indispensable Welcome Email and How to Get It Right

On August 18, 2017
0

The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. In fact, we've found that welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. That's powerful stuff.

welcome email stats

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Email Marketing vs. Social Media Ads for Sales & Promotions

On August 3, 2017
5

When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact.

Many companies rely on email marketing for promotions, while others swear by social media ads. But the truth is that both of these tactics provide uniquely valuable benefits that can help you reach your promotion goals.

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10 Highly Effective B2B Link Building Tactics

On June 21, 2017
3

Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink strategy and then going out and actually getting backlinks can be incredibly daunting.

There is a TON of value in building up your link profile. We attribute a lot of our organic growth to our backlink strategy. In fact we used to have a role here specifically for writing guest posts (8 a week if you can believe it). That’s how much we believe in it.

There are a lot of ways to get backlinks, and some require more work than others.

b2b link building tactics

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What We Learned About Lead Validation by Analyzing 373K Site Inquiries

On May 5, 2017
3

No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the depth of the information business leaders can gain from it.

lead validation data

Unlike the scattershot approach of traditional media marketing, Internet marketers can drill deep into the data they collect about their customers and potential customers. Or rather, they can, but not all of them do.

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7 Powerfully Effective Ways to Market a Product

On April 6, 2017
3

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share.

Ultimately, the company won a “Grand Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps a tight stranglehold on its market-leading position.

Figure out the company yet?

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